Table of Contents
Let’s be honest—LinkedIn can feel like the most professional social media platform… and also the most confusing. One day, you see someone sharing a life update that goes viral. The next, it’s a thought leader talking about B2B funnels, and then someone posts a cat meme. So, how do you actually use it to grow your brand, get leads, and build real connections?
That’s where these LinkedIn marketing tips come in. Not the robotic stuff. Real, practical things you can start doing today to show up better, build trust, and stand out without selling your soul.
Whether you’re running a business, working in marketing, or trying to grow your personal brand—this one’s for you.
1. First Impressions Matter—Fix That Profile
Your profile is your billboard. Before anyone connects, messages, or even likes your post, they’ll sneak a peek at your profile.
Here’s the deal:
- Ditch the blurry selfie. Use a clean, professional photo that looks like you.
- Instead of just listing your job title, write a headline that says what you help people do. Example: “Helping small businesses grow with content + real LinkedIn marketing tips.”
- Your ‘About’ section? Make it friendly. Talk like a human. Talk about who you are and how you help others.
- Add a banner that represents your vibe—your brand colors, tagline, or a photo of you in action.
It’s not about perfection—it’s about clarity and connection.
2. Know Exactly Who You’re Talking To
This one’s huge. If you try to speak to everyone, you’ll reach no one.
Ask yourself:
Who am I trying to connect with on LinkedIn?
Maybe it’s marketing managers at startups, B2B founders, or creatives looking for community. Whoever it is, tailor your content, voice, and tone to them.
When your LinkedIn marketing tips are aimed at your people, they’ll notice.
3. Turn On Creator Mode (Seriously, Just Do It)
Planning to post often? Turning on Creator Mode is a smart move.
Why it helps:
- Your profile shows “Follow” first—great for growing an audience.
- You can pick 5 hashtags to highlight what you talk about (like #LinkedInMarketingTips).
- It highlights your posts and featured content at the top of your profile.
It basically tells LinkedIn: “Hey, I’m a creator. Show my stuff.” And LinkedIn listens.
4. Show Up Consistently (Even If You Don’t Feel “Ready”)
We all worry about being annoying or not having anything smart to say. But trust me—showing up consistently is one of the best LinkedIn marketing tips out there.
Aim to post 3–4 times a week. You don’t need to go viral. Just show up.
Share things like:
- Lessons you’ve learned
- Mistakes you’ve made
- Wins (big or small)
- Useful resources
- Real talk about your work
Your posts don’t need to be perfect—they just need to be you.
5. Use Video (You’re More Interesting Than You Think)
People connect with faces. Video content stops the scroll, builds trust, and shows your energy.
No fancy gear needed. Just your phone, some good lighting, and your voice.
Ideas:
- Quick LinkedIn marketing tips
- Talk about a challenge you overcame
- Answer a question you get asked a lot
Scary? At first, yes. Worth it? 100%.
6. Be Smart with Hashtags
Hashtags help your posts get found. But don’t go overboard.
Use 3–5 hashtags per post. Mix it up with:
- A broad one (#Marketing)
- A niche one (#LinkedInMarketingTips)
- A branded one, if you have one
Keep them relevant. And never slap on 20 hashtags—it just looks messy.
7. Don’t Just Post—Comment!
Here’s one of the most underrated LinkedIn marketing tips: engage in the comments.
Find creators or professionals in your space and add thoughtful comments to their posts. Not “Nice one!”—but real thoughts. Something that adds to the convo.
Doing this regularly helps you get noticed—and builds real relationships faster than just posting alone.
8. Your DMs Are Gold (Use Them Right)
Please, don’t be that person who sends a connection request and pitches 10 seconds later. Instead, build real connections.
Try this:
- Connect with a short, personal note.
- Comment on their content.
- Start a chat naturally—ask a question, share a resource, compliment something they posted.
If you’re sharing helpful LinkedIn marketing tips, people will naturally want to know more. You won’t have to force it.
9. Use Your Analytics (Yes, Even If You Hate Numbers)
LinkedIn gives you free insights—use them! Check what posts performed best, who’s checking out your profile, and what kind of content your audience is into.
This helps you figure out:
- Which LinkedIn marketing tips land best
- What days and times work
- Who’s actually paying attention
Data helps you post smarter—not just more.
10. Try a Newsletter (Even If You’ve Never Written One)
LinkedIn newsletters are a great way to share in-depth content and grow a loyal following. Plus, LinkedIn actually notifies your followers when you publish—big win.
Ideas:
- Weekly LinkedIn marketing tips
- Monthly behind-the-scenes of your business
- Lessons from your industry
Don’t worry about being fancy. Just focus on helping people.
11. Tag With Purpose (Not Just to Get Seen)
Tagging others in your posts can increase reach—but only if it’s relevant. If someone inspired your post or collaborated with you, tag them.
But don’t tag 20 random people just hoping they’ll engage. That move is outdated and honestly… kinda cringey.
Want to share someone’s LinkedIn marketing tips? Tag them, credit them, and thank them. That’s how you build trust.
12. Repurpose Like a Pro
You don’t need to reinvent the wheel. Turn one idea into five pieces of content.
For example, a blog about LinkedIn marketing tips could become:
- A carousel post
- A short video
- A quote graphic
- A LinkedIn poll
- A DM script you share with followers
You’ve got good stuff. Share it in different ways so more people see it.
13. Don’t Sleep on LinkedIn Groups
Some are quiet, sure—but others are full of your ideal audience. Look for active, niche groups in your industry.
Drop in valuable posts, answer questions, and share helpful LinkedIn marketing tips when it makes sense. It’s a great way to grow without competing with the algorithm.
14. Paid Ads? Only If You’re Ready
LinkedIn Ads can be powerful—but they’re not for everyone. If you’re already showing up organically and have a solid funnel, consider testing ads for:
- Webinars
- Lead magnets
- High-ticket offers
But if your content isn’t working yet, paid ads won’t fix that. Nail the basics first.
Final Thought: Be human with your LinkedIn marketing tips
If there’s one theme behind all these LinkedIn marketing tips, it’s this: people want to connect with people.
Not perfect profiles. Not corporate-speak. Not endless “10x hacks.” Just real humans who show up, share value, and make others feel seen.
So take what works from this list, try it out, and tweak as you go. No need to do everything at once. Just keep showing up.
Because on LinkedIn—and in life—real always wins.